ABSTRACT
This research work, the researcher examined the problems and prospects of marketing of life assurance policies in Nigeria. The information for the study was collected using primary and secondary methods of data collection. For the primary data collection, questionnaire was used while existing literature relevant to the topic was consulted for the secondary data. The sample size was determined using Taro Yamani formula the percentage method was used for data analysis while Chi-square statistical mode was used to test the formulated hypothesis. The researcher found out that Life assurance companies in Enugu specializes in life assurance business but they are experiencing inadequate patronage. Life assurance companies use brokers, agents and partially employed salesmen in marketing of life assurance policy to the insuring public. Based on the findings the researcher recommended that Government should establish insurance educational centers which should organize lectures, seminars, educational conferences and study programmes for the good of the pu
Background of the Study
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Background of the Study
Marketing is a key determinant of business growth, and the str...
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BACKGROUND OF THE STUDY
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Background of the Study
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Background of the Study
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ABSTRACT
THE IMPACT OF COST-BENEFIT ANALYSIS ON BUSINESS STRATEGIES
This study investigates the impact of cost-benefit analysis...