0704-883-0675     |      dataprojectng@gmail.com

MARKETING OF LIFE ASSURANCE POLICIES IN NIGERIA: PROBLEMS AND PROSPECT

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 5000

ABSTRACT

This research work, the researcher examined the problems and prospects of marketing of life assurance policies in Nigeria. The information for the study was collected using primary and secondary methods of data collection. For the primary data collection, questionnaire was used while existing literature relevant to the topic was consulted for the secondary data. The sample size was determined using Taro Yamani formula the percentage method was used for data analysis while Chi-square statistical mode was used to test the formulated hypothesis. The researcher found out that Life assurance companies in Enugu specializes in life assurance business but they are experiencing inadequate patronage. Life assurance companies use brokers, agents and partially employed salesmen in marketing of life assurance policy to the insuring public. Based on the findings the researcher recommended that Government should establish insurance educational centers which should organize lectures, seminars, educational conferences and study programmes for the good of the pu




FIND OTHER RELATED TOPICS


Related Project Materials

An Assessment of Strategic Outsourcing in Cost Management: A Case Study of Educational Institutions in Nasarawa State

Background of the Study
Outsourcing is a business strategy where organizations delegate certain operations or tasks to exte...

Read more
A Comparative Study of Traditional vs. Digital Marketing Strategies on Brand Growth: A Case Study of SMEs in Jigawa State

Background of the Study

Marketing is a key determinant of business growth, and the str...

Read more
An Examination of HRM Strategies in Mitigating Workplace Conflicts in First Bank Nigeria Plc, Kaduna State

Background of the Study: Human Resource Management (HRM) strategies play a pivotal role in enhancing organizational productivity, fostering positiv...

Read more
CAUSES AND CONSEQUENCES OF PRE-MARITAL SEX AMONG SECONDARY SCHOOL STUDENTS IN NSUKKA LOCAL GOVERNMENT AREA

​​​​​​​BACKGROUND OF THE STUDY

Sex is a term that is universally used so you would expect a good amount...

Read more
An Assessment of Suicide Prevention Awareness Programs Among University Students in Niger State

Background of the Study

Suicide is a growing public health concern among university students globally. Stress, academic pressure, financi...

Read more
An Evaluation of the Role of Retail Banking in Economic Development: A Case Study of Keystone Bank, Plateau State

Background of the Study
Retail banking is integral to economic development by mobilizing savings, facilitating investments,...

Read more
THE IMPACT OF EARLY CHILDHOOD EDUCATION ON UNDERSTANDING BIODIVERSITY

ABSTRACT: This study investigates the impact of early childhood education on young children's understanding of biodiversity. The introduct...

Read more
Enhancing Military Defense Systems Using Quantum Cryptography at Nigerian Army Headquarters, Abuja

Background of the Study

The security of military communications and defense systems is of paramount importance to nation...

Read more
The impact of maintenance charge transparency on boosting customer confidence in banking: a case study of Stanbic IBTC Bank Nigeria

Background of the Study
Maintenance charges, which cover costs related to the upkeep of banking infrastructure and services...

Read more
THE IMPACT OF COST-BENEFIT ANALYSIS ON BUSINESS STRATEGIES

ABSTRACT

THE IMPACT OF COST-BENEFIT ANALYSIS ON BUSINESS STRATEGIES

This study investigates the impact of cost-benefit analysis...

Read more
Share this page with your friends




whatsapp